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This brings me to the next action you can take. However, the majority of the time, it ends up in the spam label.

In the best-case scenario, it could land in the promotions tab. The only HTML in these situations should be your branded email signature, which does not cause your emails to be diverted to Promotions in 99% of cases. Make emails show in Primary Any emails you mark with a star will show - in your Primary category, along with any. Click the checkbox to the left of each email you want to delete. Whether you do it knowingly or unknowingly, if your email has spam characteristics, it will never reach the primary Inbox.

While it may seem a high price to pay to avoid HTML in your newsletter design it may be a required step to evade the Promotions tab.įor different automated emails in your email funnel, it could well be an overkill to use HTML for email layout. However, even if you go about adding HTML code to add glamor to the email, you need to make sure that it is not too heavy. That’s because it lacks crucial features that could pull attention to your marketing content. Furthermore, there are no links embedment in the plain text email.Īs it sounds, plain text email may not be preferred by those running email campaigns. The email specifically has plain text without extra colors, designs, or fonts. These are emails that do not have any enhancements.

Whenever possible, use plain text emails as these have a higher chance of landing on the primary Inbox tab. Focus on sending emails without heavy HTML code to reduce the chances of it being sent to the Promotions tab or spam label.